Ad-Sponsored Video Calling

When making a video call, an advertisement is played to the subscriber. In return, the subscriber pays less for the call, with the 3rd party advertiser paying the subsidy.

  • Status
  • Concept
  • End-users the application is for
  • Consumers
  • Two-Sided Model
Ad-Sponsored Video Calling

Typically an advert is played to the calling party before call set-up continues, and additional adverts may be played during the call to further subsidise on-going call charges – typically playing to both the calling and called parties.

With enhanced video capabilities, adverts could be added throughout  the video – for example as a banner ad across the top or bottom of the screen.

Related applications include: Ad-Sponsored Calling, Multi-media Ring-Back Tone