This service allows subscribers to add a personal touch to their phone service. Also called Color Ringtone/ Ring-back tone.
This application enables subscribers to personalise their “phone” so that when friends (or anyone) calls their phone they hear the audio (typically music) selected by the subscriber instead of the usual ring-tone.
The service is offered in conjunction with a 3rd party content provider who provides the audio selection.
This service has been implemented for VoLTE voice and video calling by an OpenCloud operator customer.
This service could be enhanced to enable subscribers to call a service number and record their own audio using their phone, and to enable different ring tones for specific caller CLIs.
Related applications include: Sponsored Ring Back Tone, Multi-media Ring-Back Tone, Caller Soundtrack